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Cookie Policy

Last Updated: 1 January 2025

This Cookie Policy explains how PureWater Elite Limited uses cookies and similar technologies on our website. By using our website, you consent to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

2. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility.

  • Session Cookies: Maintain your session as you navigate the site
  • Shopping Cart: Remember items in your cart
  • Security: Authenticate users and prevent fraudulent use

Performance Cookies

These cookies collect information about how visitors use our website, helping us improve its performance.

  • Page visit statistics
  • Error tracking
  • Load time monitoring

Functionality Cookies

These cookies allow the website to remember choices you make and provide enhanced features.

  • Language preferences
  • Region selection
  • Display preferences

Marketing Cookies

These cookies track your online activity to help advertisers deliver more relevant advertising.

  • Advertising preferences
  • Campaign effectiveness
  • Social media integration

3. Third-Party Cookies

We use services from trusted third parties that may set cookies on your device:

  • Stripe: Payment processing (essential)
  • Google Analytics: Website analytics (performance)
  • Font Awesome: Icon delivery (functionality)
  • Google Fonts: Typography (functionality)

4. Local Storage

In addition to cookies, we use browser local storage to:

  • Maintain your shopping cart contents
  • Remember your preferences
  • Improve website performance

5. Cookie Duration

Session Cookies: Deleted when you close your browser

Persistent Cookies: Remain on your device for a set period or until manually deleted

6. Managing Cookies

You can control and manage cookies in various ways:

Browser Settings

Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Block cookies from specific sites
  • Block all cookies
  • Delete all cookies when closing the browser

Browser-Specific Instructions

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Edge: Settings > Cookies and site permissions

Opt-Out Tools

You can opt out of certain cookies using these tools:

  • Google Analytics Opt-out Browser Add-on
  • Your Online Choices (www.youronlinechoices.com)
  • Network Advertising Initiative (www.networkadvertising.org)

7. Impact of Disabling Cookies

Disabling cookies may affect your experience on our website:

  • You may not be able to complete purchases
  • Your preferences may not be saved
  • Some features may not function properly
  • You may see less relevant content

8. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in technology, legislation, or our business practices. Please check this page regularly for updates.

9. Contact Us

If you have questions about our use of cookies, please contact us:

PureWater Elite Limited
47 Berkeley Square
London W1J 5AT
United Kingdom
Email: privacy@purewaterelite.com
Phone: +44 20 7946 0958

PureWater Elite

Premium water filtration systems delivering uncompromising purity for homes and businesses across the United Kingdom.

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Contact

  • 47 Berkeley Square, London W1J 5AT
  • +44 20 7946 0958
  • info@purewaterelite.com

Provider and Responsible Party

PureWater Elite Limited | Premium Water Filtration Systems

47 Berkeley Square, London W1J 5AT, United Kingdom | Tel: +44 20 7946 0958 | Email: info@purewaterelite.com

Company Registration and Details

Companies House: 08742916 | VAT: GB 247 8593 16 | Tax No: 247/8593/2187

Share Capital: £250,000 (fully paid) | Founded: 15 March 2015

Management

Managing Director: Sarah Mitchell | COO & Co-Founder: James Robertson | CTO: Dr. Emma Thompson

Authority to Represent: Each managing director represents the company individually

Disclaimer: PureWater Elite filtration systems are designed for domestic and commercial water purification. While our systems achieve 99.9% purification rates in laboratory conditions, actual performance may vary based on source water quality and maintenance schedules. All health claims are based on independent testing and should not replace professional medical advice. Installation must be performed by certified technicians. Product lifespan estimates are based on average usage conditions.

© 2025 PureWater Elite. All rights reserved. Registered in England and Wales. Company No. 08742916.